DelDOT - Workzone Safety Campaign
Spring means blooming flowers and trees, longer days, and of course, DelDOT workers repairing last winter's damage to our roads and highways. Highway work is dangerous, so when DelDOT challenged RT&E to create a campaign for work zone safety, we got on the bus and brought the ideas.
So how do we create a campaign that grabs attention and reinforces the importance of work zone safety? HEY! We're Workin` Here!
Coinciding with DelDOT's announcement of April as Delaware's Work Zone Safety Month, our work hit the roads, the boards, the radio airwaves and even Caesar Rodney himself. We covered a DART Bus with a full wrap featuring children reminding motorists that their moms and dads work in the work zones, and we hit many more bus-backs and billboards with the same message. On the radio, we put a colorful work zone foreman and his explanation of the importance of work zone safety for both motorists and workers, and how a bad driver can make an already tough job that much harder. And when DelDOT held a press conference in Rodney Square to announce the safety campaign, RT&E put a very large reflective safety vest on the statue of Caesar Rodney, which stayed up for a week and has since graced the William Penn statue in Old New Castle and the Judy Johnson statue at Frawley Stadium.
"When DelDOT approached us with a need for a safety campaign, it was a project that we were interested in immediately. We just felt that workers shouldn't have to put their lives on the line every time they go to work. All it takes is a little extra caution on the motorist's part for everyone to rerun home safely, and that's a worthwhile message," said Chick Housam, President of RT&E.
Thus far, the safety campaign has been a great success, generating strong media attention from the local news stations and newspapers. Furthermore, DelDOT and RT&E will be working together on a residential safety campaign as a complement to the work zone campaign.