Speakman Selects RT&E to raise the tide of brand awareness
The Speakman Company, which led the market transformation into modern-day showering nearly 80 years ago, is now partnering with RT&E Integrated Communications to help raise brand awareness with targeted trade and consumer audiences for its growing line of innovative shower products.
Located in New Castle, Delaware, Speakman manufactures a complete line of showerheads and accessories. RT&E will be working with Speakman to publicize their new product innovations and the associated benefits, positioning the Speakman shower products brand as high-quality, stylish and innovative. The agency will also work to leverage the success of the Speakman hotel partnerships; Speakman showerheads are installed in thousands of hotel showers and are the specified choice by leading lodging brands including Marriott, Hyatt, Crowne Plaza, Sheraton and Westin Hotels. The Westin hotel chain features the Speakman dual "Heavenly Shower" showerhead as part of its "Heavenly Bath" experience. "Speakman has been in business for over 135 years and there are millions of people showering with our products every day," said Michael Santora, director of the Shower Products division. "With our history and reputation for continuous product innovation and quality leadership, we were looking for a communications partner that could assist in telling the Speakman shower products story to a wider trade and consumer audience. RT&E has a solid reputation for developing sound strategies and targeted tactics for building and sustaining brand awareness in the consumer media and key industry trade outlets."
According to Charles T. "Chick" Housam, president and CEO of RT&E Integrated Communications, the opportunity to work with Speakman represents a "high water mark for the agency."
"Anyone familiar with long-standing, venerable industries in Delaware knows that Speakman is proud of its independence and privately held status in the First State," said Housam. "And anyone who has ever taken a shower using a Speakman showerhead knows their products are cut above the competition. We are proud to be working with Speakman to raise the overall brand awareness for their quality shower products and the pleasurable experience of a Speakman shower."
In addition to its line of showerheads and accessories, Speakman designs and manufactures a line of sink and tub faucets, emergency showers and eyewash stations. Speakman shower products can be purchased online at www.speakmancompany.com or through local plumbing supply outlets and home centers.
RT&E Integrated Communications is a leading marketing and brand communications agency in the Greater Delaware Valley market. Located in Wilmington, Delaware, RT&E generates approximately $35 million in annual capitalized billing with a staff of 32 professionals. The agency develops integrated marketing programs and full-service strategic communications for regional, national and international business-to-business and consumer clients. More information is available at www.rteideas.com.