Press Release

St. Francis Hospital

St. Francis Hospital Selects RT&E to Help Launch Advanced Surgical System

FOR IMMEDIATE RELEASE
Wilmington, Del., November 14, 2006

St. Francis Hospital, which has been serving the health care needs of Wilmington for more than 80 years, has selected RT&E Integrated Communications to develop a campaign to launch its new da Vinci® Surgical System that enables surgeons to work more closely and delicately than ever before. RT&E will develop a print, radio, web-based and outdoor campaign that positions St. Francis Hospital as a leader in technology and to create regional awareness for the hospital and the da Vinci® system, the first, and to date the only such surgical equipment in the state of Delaware.

This innovative technology makes surgeries like prostatectomy, mitral valve repair and gynecological surgeries including hysterectomy and myoectomy procedures more precise. Surgeries conducted with the da Vinci® system are also less painful, with reduced body trauma, allowing most patients to go home in less than 24 hours. With the introduction of this new surgical system, RT&E will use this important milestone for St. Francis Hospital to further position the institution as a technological leader in health care in Delaware.

"We wanted to differentiate St. Francis in the health care marketplace and to begin to establish a voice, presence and attitude while maintaining the Catholic roots of the hospital," said Charles "Chick" Housam, president and CEO of RT&E Integrated Communications. "We see the adoption of the da Vinci Surgical System as a real opportunity for St. Francis. It not only offers the hospital a way demonstrate its ongoing commitment to providing the best technology available but also to highlight its skilled surgical staff and caring service providers in one of the best hospitals in the region."

"We're thrilled about having this new technology available for our patients, "said Jen Harris, director of marketing and community relations for St. Francis Hospital. "The da Vinci system offers a new level of care for the community we serve," added Harris.

RT&E Integrated Communications is a leading marketing and brand communications agency in the Greater Delaware Valley market. Located in Wilmington, Delaware, RT&E generates approximately $35 million in annual capitalized billing with a staff of 32 professionals. The agency develops integrated marketing programs and full-service strategic communications for regional, national and international business-to-business and consumer clients. More information is available at www.rteideas.com.